The Value of Atlanta SEO and Ranking on Page 1 of Google

So you know you need to be more visible on the Internet – especially on Google.

To get ranked on page 1 of Google, Bing, or Yahoo for any of your targeted keywords, you have to implement professional SEO and SEM campaigns like those offered by Local Mobile Social, LLC – the best Atlanta SEO Company.

For more on the difference between SEO and SEM click here

For a description of our Internet Marketing solutions needed to get more visible and get ranked, click here

But to get to the top of the search engine rankings – and stay there month after month, year after year - requires you to basically out-spend all of your competitors.

But what is the difference between position #6 or position #4 and position #1 in terms of the number of clicks?

Click Distribution Percentages by SERP Rank

Ever wonder how many of your ideal customers click on the 1st search result listed in Google when searching for businesses like yours?

Ever wonder how many clicks you might gain by moving from position #4 to position #1 in the search results on Google?

Although there is no consistent source of information outlining this specific information, there have been enough studies over time to give us an idea of the value of the page 1 rankings and specifically the value of results 1-10

However, we need to point out five very important caveats.

  • The percentage of clicks will vary over time and is also impacted by the increasing personalization of search which means different people get different search results, even sitting next to each other.
  • Local search results, which have fostered features such as Google Places, Bing Local and Yahoo Local, are increasingly being integrated within search results for local businesses such that they are obviously impacting the search percentages identified here. However, we think the overall rule of the higher your result is on the page, the more search results you'll get will continue to hold true.
  • An organic search result, although free from cost per click advertising costs, should still be considered an ad and therefore should be written as such – to attract your ideal client's clicks regardless of where your result is positioned on the page. A poorly written page description and resulting Google snippet (the portion of the description that is actually shown on the Google search results page), even when shown in the 1st position on page 1 can diminish the number of clicks you should receive.
  • Pay per click (PPC) ads also generates clicks on SERP. It is widely believed that roughly 25% of all clicks on a page go to PPC ads appearing at the top and along the right side of the SERP and the remaining 75% of total page clicks go to organic results.
  • The appearance of video in search engine results can influence the click distribution as well as the instance of Google Places. Video, but again depending on the description appearing along with the video thumbnail, can generate an outsized number of clicks.

Estimated Percentage of Clicks by Position

The directional percentage of clicks table below shows the estimated number of clicks based on position on page 1 of Google SERP:

  • Position #1: 45.46% of all clicks

  • Position #2: 15.69% of all clicks

  • Position #3: 10.09% of all clicks

  • Position #4: 5.49% of all clicks

  • Position #5: 5.00% of all clicks

  • Position #6: 3.94% of all clicks

  • Position #7: 2.51% of all clicks

  • Position #8: 2.94% of all clicks

  • Position #9: 1.97% of all clicks

  • Position #10: 2.71% of all clicks

Total: 95.91% of all organic results clicks (general 75% of total page clicks) occur on Page #1 of SERPs.

Your Next Step

To discuss the value of being on page 1 of Google for your business, call us at 877-657-5413 to get started.

Get Started: 877-657-5413

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